To begin generating revenue for your golf course, open the
doors. Somebody will play.
 However, to drive revenue
through your doors, you'll need to create a marketing plan that everyone on your
team understands and follows. The purpose of your golf course marketing plan is
to maintain existing
levels of play-or for new courses, to guarantee a minimum level of outside
play-- and to steer new revenues into time periods currently, and predictably,
available on your tee sheets. Surprisingly, many golf course owners don't spend
as much time 'marketing' their facility as they do with, say, ordering
inventory, or watching over F & B expenses. These owner/operators are not
alone. Even big companies like General Motors, IBM and K-Mart make marketing
mistakes that are only now being realized at the cash register. The real problem
is that once you make your marketing mistake(s) the competition runs off with
your business. To regain that play, you have to wait for your competition to
make mistakes and then plan strategies and tactics to exploit their adverse
situation.
So, how do you avoid making marketing mistakes in the first
place? The easy answer is "planning". create a sound
marketing plan for your course early on, and follow it.
In the "Marketing Plan
Elements" section of this web site you'll access an overview and
brief narrative of the primary elements of a complete golf course marketing plan
that PALADIN Golf Course Marketing can help you with in its entirety to begin
constructing your golf course's strategic marketing plan for deriving maximum
revenue based on your market and the position your course holds, or should
command.
Paladin Golf Course Marketing
3019 Forest Club Drive
Plant City, Florida 33566
28n01, 82w07
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