Golf Course Marketing by Paladin
There is a
common misconception that golf course marketing is advertising.
Golf course marketing includes all those
activities which are performed in order to offer your golf course and facilities
to your customers. Golf marketing encompasses all those activities which
contribute to the development, pricing, communication and promotion of your golf
course.
Promotion is essential in communicating your
courses message to potential customers (target markets), and persuading those
potential golfers to play your course repeatedly. It is this promotional aspect
which encompasses advertising. Therefore, advertising should be viewed as only a
part of marketing.
Marketing is planning ahead.
If you don't know where you are going
Then any road will take you there.
Paladin Golf Course Marketing
3019 Forest Club Drive
Plant City, Florida 33566
28n01, 82w07
|
